Driving better eCommerce: Custom vehicle matching for a leading performance car parts specialist
A modernised user experience with a fresh, brand-aligned design
Who are Progressive Parts?
Progressive Parts is a premier supplier of high-performance car parts in the UK. They offer an extensive range of aftermarket parts from top manufacturers worldwide, including Volkswagen, Audi, Seat, Skoda, BMW, Mini, Ford, and luxury brands like Porsche, Ferrari, and Lamborghini.
They wanted to improve the way customers find parts and explore new ways to make communications more relevant.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
The epic
Finding the right parts for specific vehicle models can be time-consuming and frustrating. The client wanted a faster, more accurate way for customers to identify compatible products. They also needed a method to support more relevant marketing, without overcomplicating the back-end systems.
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Our approach
We built a solution that enables users to search for parts by entering their vehicle’s registration number. Behind the scenes, this triggers a lookup that identifies key details about the car, which are then used to show compatible products.
To enhance the user experience, we developed a “My Garage” feature, allowing customers to save and manage their vehicle profiles. This helps speed up future searches and improves the relevance of what they see.
The system also gives the client a way to support targeted communications based on vehicle data, without exposing sensitive marketing methods or disrupting existing processes.
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A modernised user experience with a fresh, brand-aligned design
