Driving better eCommerce: Custom vehicle matching for a leading performance car parts specialist
A modernised user experience with a fresh, brand-aligned design
Who are Progressive Parts?
Progressive Parts is a premier supplier of high-performance car parts in the UK. They offer an extensive range of aftermarket parts from top manufacturers worldwide, including Volkswagen, Audi, Seat, Skoda, BMW, Mini, Ford, and luxury brands like Porsche, Ferrari, and Lamborghini.
They wanted to improve the way customers find parts and explore new ways to make communications more relevant.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.
The epic
Finding the right parts for specific vehicle models can be time-consuming and frustrating. The client wanted a faster, more accurate way for customers to identify compatible products. They also needed a method to support more relevant marketing, without overcomplicating the back-end systems.
This was translated into four key objectives
Deliver a B2B eCommerce website built to best practice standards to increase speed and integrate all key data flows into Orderwise to reduce manual input.
Increase the visibility of C & A Building Products in search engines by improving organic search rankings for key terms, aiming for a 20% increase in rankings in the first 12 months.
Increase conversion rate on the website by 15% through ongoing analysis using conversion rate optimisation techniques.
Integrate the website with third-party tools to improve marketing and SEO and effectively manage customer relationships. Automating these processes to reduce manual data entry errors and lighten the workload for the internal team.
Inspired by this project? We’d love to hear about yours
Our approach
We built a solution that enables users to search for parts by entering their vehicle’s registration number. Behind the scenes, this triggers a lookup that identifies key details about the car, which are then used to show compatible products.
To enhance the user experience, we developed a “My Garage” feature, allowing customers to save and manage their vehicle profiles. This helps speed up future searches and improves the relevance of what they see.
The system also gives the client a way to support targeted communications based on vehicle data, without exposing sensitive marketing methods or disrupting existing processes.
Selecting the right platform: Magento 2
We guided C & A Building Products through our proven platform selection framework, ensuring they landed on a solution that would support their long-term ambitions. Magento emerged as the best fit, offering the flexibility, scalability, and B2B-focused features needed to future-proof their eCommerce operations
Magento 2 Build: Migrate the existing functionality of the eCommerce website to Magento to build a reliable base for the automation of processes and integration of platforms. The Orderwise integration was split into separate projects for budget transparency and development efficiency.
Systems Integration: Implement an Orderwise integration to sync products, stock, customers, companies, credit, and orders, ensuring Magento reflects the master data maintained in Orderwise.
Website Launch Strategy: Develop a detailed launch plan to ensure a smooth transition for customers from the previous eCommerce software to Magento, using email marketing to manage the process.
SEO and Marketing Tools: Develop a comprehensive SEO strategy to achieve growth objectives, implementing SEMRush and providing training to the C & A team.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design
