How we boosted sales for Feefo with an Adyen & HubSpot integration
A modernised user experience with a fresh, brand-aligned design
About Feefo
Feefo is a trusted global reviews platform enabling businesses to collect and showcase verified customer reviews. With a strong international presence, Feefo empowers companies to build trust, improve customer retention, and drive growth by providing insightful customer feedback tools and solutions.
The challenge
Feefo’s manual payment process caused tracking issues, a clunky checkout blocked Essentials Package sales, and single-currency support limited growth. They needed a faster, more reliable solution for scalability.
In this project we delivered:
This is an integrated project
Integrating your website, ERP, CRM and more can save you time and make you more money. This project contains the following integrations.


Discovery
Through workshops, we identified the need to integrate Adyen’s real-time payment tracking into HubSpot, automating workflows and eliminating manual errors. We also ensured a secure, frictionless checkout for the Essentials Package with PCI DSS compliance.
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What we delivered
To solve Feefo’s payment challenges, we integrated Adyen with HubSpot, creating an automated system that improved tracking, checkout, and reliability.
The integration gives sales and support teams real-time updates in HubSpot while eliminating manual data entry. A faster, more transparent checkout reduced drop-offs and boosted Essentials Package sales. With multi-currency support and PCI DSS compliance, Feefo’s payment system is now more secure, scalable, and ready for global growth.
eCommerce Transformation for a Leading Building Products Supplier
A modernised user experience with a fresh, brand-aligned design