B2B eCommerce Marketing
Which CRM for eCommerce? A Quick Guide
CRM stands for Customer Relationship Management. It refers to a strategy and a set of technologies used to manage a company’s interactions with its customers and potential customers. What does a CRM for eCommerce do? At its heart, a CRM system helps businesses build stronger customer relationships, make operations smoother, and increase profits. By keeping track of and analysing all…
HubSpot and Magento Integration: A Complete Guide for eCommerce
An Introduction to Magento & Hubspot When it comes to tech, we live in a world of almost infinite choice. For an eCommerce business today this is both amazing and daunting in equal measure. After all, the platform and tools you choose will significantly impact the level of success you reach for your business, so it’s a choice that you…
Claim 33% Moneyback on Website Development With R&D Tax Credits
R&D Tax Credits have been claimed by over 42,000 SMEs in the UK since it was first launched in 2013 with an average value of around £49,000. This is less than one per cent of the 5.9 million SMEs that account for 99% of all businesses formed in the UK, which means owners and managers are missing out on a…
How to Prepare Your eCommerce Store for the Christmas Season
I have a confession to make, I’ve used the C word in October, in fact, I started saying it in September… I said ‘Christmas’ out loud. Whether you like it or not though, the Christmas holidays are coming (as Coca-Cola would say) and marketers will be wondering (if they’ve not already got steps in place) how to prepare their e-commerce…
From Bricks to Clicks: How a B2B eCommerce Website Can Transform Your Business
The business world has undergone a dramatic transformation over the past few decades. Driven in large part by advances in technology, physical stores have been replaced by online stores. A B2B eCommerce website can offer a host of advantages for the modern B2B business. From increased product visibility to more efficient processes, a B2B eCommerce site can unlock a world…
Know Your Audience, B2B vs B2C eCommerce: A Complete Guide
In marketing terms, business-to-business (B2B) and business-to-consumer (B2C) is describing two distinct types of customer journey. Although they share many fundamentals, the methods of engagement differ in ways that are significant for all businesses that want to reach more of their ideal customers online. What is B2B & B2C in eCommerce? B2B B2B, or Business-to-Business, refers to transactions between businesses….
How to Stop Spam Bots Messing Up Your Analytics
When looking initially at a new client’s Google Analytics data, we constantly find a variety of spam bots and irrelevant referral traffic to their sites. This is unhelpful when deciphering strategies for content and analysing what is working and what isn’t on the website – what we all want is the actual data. That way we can create clear proposals…
The Distance Selling Act: How to Protect Your Business with B2B eCommerce Terms and Conditions
Not many B2B eCommerce businesses know that selling from an online store is governed by the Distance Selling Act, a consumer legislation enacted by the Consumer Contracts Regulations. If not fully understood and adhered to, this can pose a problem for B2B eCommerce businesses. As the name suggests, consumer protections are put in place to protect the consumer and ideally…
How to Bulk Delete Sitemaps in Google Search Console
Backstory So first of all you might be wondering why you want to bulk delete sitemaps in Google Search Console or even batch bulk delete hundreds or thousands of sitemaps in Google Search Console. Well in our case the answer to this question was that somehow the Google Search Console account had been compromised with thousands of sitemaps that did…
How to use catalogue price rules & cart price rules in Magento (Adobe Commerce)
In Adobe Commerce (formerly Magento) there are several places where you can apply Rules for discounts and promotions. The rules engine that often appears in these discount generators can and does also appear in other plugins and extensions in the CMS. Wherever it appears it roughly works the same. The most common applications of this rules engine appear on Catalogue…
The Third Party Cookie Ban: What eCommerce Merchants Need to Know
If you’re an eCommerce merchant, there’s a good chance you’ve heard about the third party cookie ban by now. And if you haven’t, it won’t be long before you do. That’s because Google has finally put a deadline on their browser Chrome blocking third party cookies – January 2023. So what does this mean for your business? We know this…
The best way to do colour attributes in Magento 2 with my top 3 layered navigation recommendations
What is layered navigation and faceted search? Layered navigation in Magento 2 allows your users to sort their search results based on attributes, like price range, colour or category. Often it’s titled ‘Shop by’ and found left of the search results. This is also sometimes called faceted search as you can filter items by their different facets. Sounds simple right?…