B2B Marketing
Which CRM for eCommerce? A Quick Guide
CRM stands for Customer Relationship Management. It refers to a strategy and a set of technologies used to manage a company’s interactions with its customers and potential customers. What does a CRM for eCommerce do? At its heart, a CRM system helps businesses build stronger customer relationships, make operations smoother, and increase profits. By keeping track of and analysing all…
B2B websites, how they are different and how to make them successful
When planning and designing a new B2B [Business to Business] website, it is essential to consider your target market and who your users will be. Are you selling to businesses or a consumer? If you have determined your target customers are business organisations, then it is time to start planning to build a site that 100% services them – offering…
B2B Email Marketing Tactics: 11 Ways to Crush Your Competition
What is B2B email marketing? Successful B2B email marketing is all about building trust, creating emotive content, and tempting users into action. It can be used to nurture relationships, build brand awareness, and generate sales. Successful B2B email marketing campaigns are tailored to the needs and interests of your target audience, while providing valuable information that encourages them to take…
HubSpot and Magento Integration: A Complete Guide for eCommerce
An Introduction to Magento & Hubspot When it comes to tech, we live in a world of almost infinite choice. For an eCommerce business today this is both amazing and daunting in equal measure. After all, the platform and tools you choose will significantly impact the level of success you reach for your business, so it’s a choice that you…
Claim 33% Moneyback on Website Development With R&D Tax Credits
R&D Tax Credits have been claimed by over 42,000 SMEs in the UK since it was first launched in 2013 with an average value of around £49,000. This is less than one per cent of the 5.9 million SMEs that account for 99% of all businesses formed in the UK, which means owners and managers are missing out on a…
How to Prepare Your eCommerce Store for the Christmas Season
I have a confession to make, I’ve used the C word in October, in fact, I started saying it in September… I said ‘Christmas’ out loud. Whether you like it or not though, the Christmas holidays are coming (as Coca-Cola would say) and marketers will be wondering (if they’ve not already got steps in place) how to prepare their e-commerce…
From Bricks to Clicks: How a B2B eCommerce Website Can Transform Your Business
The business world has undergone a dramatic transformation over the past few decades. Driven in large part by advances in technology, physical stores have been replaced by online stores. A B2B eCommerce website can offer a host of advantages for the modern B2B business. From increased product visibility to more efficient processes, a B2B eCommerce site can unlock a world…
How to Stop Spam Bots Messing Up Your Analytics
When looking initially at a new client’s Google Analytics data, we constantly find a variety of spam bots and irrelevant referral traffic to their sites. This is unhelpful when deciphering strategies for content and analysing what is working and what isn’t on the website – what we all want is the actual data. That way we can create clear proposals…
10 of the Best Free Digital Marketing Tools in 2023
We love digital marketing tools at Rixxo. Our browsers are full of bookmarks that help us provide our digital marketing services for B2B businesses faster and better. We’re suckers for new, shiny tools and are always on the lookout for anything that helps us stay on top of our game. It’s no secret that to succeed online, businesses of all…
The Distance Selling Act: How to Protect Your Business with B2B eCommerce Terms and Conditions
Not many B2B eCommerce businesses know that selling from an online store is governed by the Distance Selling Act, a consumer legislation enacted by the Consumer Contracts Regulations. If not fully understood and adhered to, this can pose a problem for B2B eCommerce businesses. As the name suggests, consumer protections are put in place to protect the consumer and ideally…
A-Z Useful Web Development Terms
No one is born knowing everything. When it comes to the internet and web development, there’s an abundance of jargon used to explain things quickly and easily to colleagues. But if you don’t work in the industry, you probably won’t encounter these terms in daily life. We know most of our clients aren’t versed in the code side of digital,…
How to Bulk Delete Sitemaps in Google Search Console
Backstory So first of all you might be wondering why you want to bulk delete sitemaps in Google Search Console or even batch bulk delete hundreds or thousands of sitemaps in Google Search Console. Well in our case the answer to this question was that somehow the Google Search Console account had been compromised with thousands of sitemaps that did…