B2B Marketing
The Third Party Cookie Ban: What eCommerce Merchants Need to Know
If you’re an eCommerce merchant, there’s a good chance you’ve heard about the third party cookie ban by now. And if you haven’t, it won’t be long before you do. That’s because Google has finally put a deadline on their browser Chrome blocking third party cookies – January 2023. So what does this mean for your business? We know this…
The best way to do colour attributes in Magento 2 with my top 3 layered navigation recommendations
What is layered navigation and faceted search? Layered navigation in Magento 2 allows your users to sort their search results based on attributes, like price range, colour or category. Often it’s titled ‘Shop by’ and found left of the search results. This is also sometimes called faceted search as you can filter items by their different facets. Sounds simple right?…
Improve your passwords now! Understand the risks, take action and create excellent passwords
Will it take a hacker 2 seconds or 20 trillion years to hack your password? Find out here and learn how to become more secure.
What are Google web stories? A comprehensive guide to the new Google web stories WordPress plugin
The Google web stories WordPress plugin came out of beta on September 22nd. Since, there’s been a lot of noise around this new form of creating SEO content from Google. Here’s everything you need to know. What are Google web stories? Google web stories are basically the search engine version of social media stories. With their mobile-first dimensions and emphasis…
The awesome power of an Atomic Design Methodology
Atomic design is a methodology creating the smallest elements first and reusing them to save time and increase consistency.
Why is my Magento 1 site slow and getting slower?
Hi, sorry to hear your Magento 1 site is getting slower. It’s February 2020 and in just a couple of months Magento 1 is being sunsetted (June 2020). This doesn’t mean your site is going to stop working but it does mean there are lots of things going on in the eCommerce world, and the cyber criminal world that are going to…
10 Campaign Ideas To Boost Customer Engagement
Maintaining a consistent presence in the digital world has become a necessity as people are spending more and more time online. Effectively hitting a campaign schedule is vital to keeping up the consistency, but actually creating new ways to interact with customers can be the most challenging part. Staying current and fresh is an obstacle for every business attempting to make an…
Why Security Updates Matter
You may consider security updates to your website as a bugbear (excuse the pun), a budget taking activity, but it can save you a lot of hassle and huge costs in the long run. Every website will need security updates at some time as code will always be worked on and improved making it better for those using the website…
How Brands can Amplify their Marketing During the Festive Season
Christmas is an absolute bucket of potential and businesses would be wise to make use of this. Here we’ve picked apart the marketing stages of the festive season and highlighted the many opportunities for brands… Why is Christmas important for brands? Christmas is a window of opportunity. A chance for businesses to truly boost their yearly profits and revenues towards…
Engage your audience with… Shoppable Instagram
In the retail sector, there is a growing trend to ‘shop the look’. This is where retailers give consumers the option to easily navigate their way to the product(s) they are looking at in an image, usually by making the image clickable by embedding the relevant links. On Instagram, it’s not so easy for users to ‘shop the look’, with…
Innovative Marketing For Retail
2017 has been a turbulent year for the retail marketing strategists. Consumer behaviour is forever changing, brand loyalty ebbs and flows in notorious waves, technology is yet again at a crossroads in transformation between bots, AI, and messaging. These changes have lent to purchasing decisions being influenced from a number of angles, online and offline. The challenge for an in…
Lessons in UGC | The Importance of Moderating Content
UGC (User Generated Content) is a powerful marketing tool. The ability to gather content from a multitude of social media sources and feed it back to people in a range of interesting ways is an incredibly effective way of generating a buzz around your brand. This being said, if you neglect to properly moderate your engagement when producing an interactive…
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