eCommerce
Why Security Updates Matter
You may consider security updates to your website as a bugbear (excuse the pun), a budget taking activity, but it can save you a lot of hassle and huge costs in the long run. Every website will need security updates at some time as code will always be worked on and improved making it better for those using the website…
Engage your audience with… Shoppable Instagram
In the retail sector, there is a growing trend to ‘shop the look’. This is where retailers give consumers the option to easily navigate their way to the product(s) they are looking at in an image, usually by making the image clickable by embedding the relevant links. On Instagram, it’s not so easy for users to ‘shop the look’, with…
Innovative Marketing For Retail
2017 has been a turbulent year for the retail marketing strategists. Consumer behaviour is forever changing, brand loyalty ebbs and flows in notorious waves, technology is yet again at a crossroads in transformation between bots, AI, and messaging. These changes have lent to purchasing decisions being influenced from a number of angles, online and offline. The challenge for an in…
Lessons in UGC | The Importance of Moderating Content
UGC (User Generated Content) is a powerful marketing tool. The ability to gather content from a multitude of social media sources and feed it back to people in a range of interesting ways is an incredibly effective way of generating a buzz around your brand. This being said, if you neglect to properly moderate your engagement when producing an interactive…
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