Social Media
Engage your audience with… Shoppable Instagram
In the retail sector, there is a growing trend to ‘shop the look’. This is where retailers give consumers the option to easily navigate their way to the product(s) they are looking at in an image, usually by making the image clickable by embedding the relevant links. On Instagram, it’s not so easy for users to ‘shop the look’, with…
Lessons in UGC | The Importance of Moderating Content
UGC (User Generated Content) is a powerful marketing tool. The ability to gather content from a multitude of social media sources and feed it back to people in a range of interesting ways is an incredibly effective way of generating a buzz around your brand. This being said, if you neglect to properly moderate your engagement when producing an interactive…