B2B eCommerce agency services

A New Shopify B2B eCommerce Store for a Leading Training Activities Provider

A modernised user experience with a fresh, brand-aligned design

Who are Northgate Training Activities?

Established in 1979 by Mike Lynch, Northgate Training Activities is a global leader in designing interactive team training activities and business simulations. Mike’s background as a trainer and former English teacher led him to create experiential learning resources where participants put theory into practice.

Northgate’s training activities focus on active participation. Their approach, inspired by Confucius’ saying, “I hear and I forget, I see and I remember, I do and I understand,” makes learning engaging, memorable, and effective.

With a library of over 80 activities and business simulations, Northgate supports Learning & Development professionals worldwide. Having supplied over 30,000 products to more than 60 countries, Northgate is a trusted source for enhancing training programs globally.

In this project we delivered:

The epic

Northgate Training had a custom-built website for over 15 years. However, with limited eCommerce capability and outdated technology, the original agency that built it could no longer provide support. Northgate Training saw this as an opportunity for a refresh, aiming to boost its digital presence and reach new customers.

The project objective was to build a new website that improved the ability of potential and existing customers to:

Easily search the product range
Understand pricing and benefits
Check out with multiple products
Present a more professional image

Requirements:

Professional B2B eCommerce Website: Elevate Northgate Training’s business image while maintaining a familiar look and feel.
Improved Customer Journey: Simplify navigation and product discovery.
Low Maintenance: Ensure minimal upkeep.

The goal was to create a user-friendly, professional B2B eCommerce site that made it simple for users to find and purchase products, ultimately boosting sales and brand awareness.

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Our approach

For this project, Northgate Training completed our Foundations™ process, where we thoroughly analysed the business, identified the best solutions, and aligned them with their budget and goals.

Using MOSCOW principles to prioritise tasks, we chose Shopify for its low-maintenance, user-friendly features, and range of themes and integrations, which reduced custom development time.

We streamlined Northgate’s large product catalogue by re-categorising items and ensuring each product’s 12+ attributes were displayed. We also implemented advanced search, filterable categories, and clear product pages to enhance the user experience.

We integrated Mailchimp with custom forms to improve communication and support targeted marketing. The final site also featured comprehensive product information to boost SEO and help customers make informed choices.

Northgate Training is thrilled with the results. Their new site makes order management easier and provides a strong foundation for future growth, with technology that supports their business rather than complicates it.